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The Smurfette Principle : Representation, Relatability, Identity & the Psychology of Audience Connection

THE CRA PERSPECTIVE CULTURE • MEDIA • MARKETING • HUMAN BEHAVIOUR The Smurfette Principle Representation, Relatability, Identity & the Psychology of Audience Connection How character representation, target audiences, peer bonding and moral identity shape the stories people remember — and the brands they connect with. SEE • RELATE • IDENTIFY • BELONG A Simple Question With a Deep Answer Why does one character sometimes become far more memorable than an entire group? Why does an audience identify strongly with one particular character even when that character is not the central hero? And why do writers, marketers and storytellers sometimes introduce a particular character not only to represent an identity, but also to make the story more relatable, emotionally balanced or socially acceptable? These questions lead us to a useful cultural concept: the Smurfette Principle. The term describes a pattern in which a group or ensemble is pr...
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Jallikattu -Traditional sport of Tamil Nadu(India)

Introduction

Jallikattu is an ancient sport. The seals of the Indus Valley civilization depict it, which is proof that this sport was in vogue 5,000 years ago. Ancient Tamil poetry, known as Sangam literature (2nd BCE – 2nd CE), has many detailed references to Eru Thazhuvuthal (hugging the bull).
History

Jallikattu  also known as Eru thazhuvuthal is one of the traditional sport in which a Bos indicus bull is released into a crowd of people. Multiple human participants attempt to grab and tightly "hug" the large hump of the bull and hang on to it while the bull attempts to escape. Participants hug the hump for as long as possible, attempting to bring the bull to a stop. In some cases, participants must ride long enough to remove flags affixed to the bull's horns.  Jallikattu is typically practiced in the Indian state of Tamil Nadu as a part of Pongal celebrations on Mattu Pongal day.


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