THE CRA PERSPECTIVE ✦ WHY WE NEED AI TODAY Intelligence, Innovation & the Future of Humanity From education and healthcare to creativity, business and scientific discovery — explore how artificial intelligence can help us solve problems, expand human potential and prepare for a changing world. TECHNOLOGY • HUMAN POTENTIAL • RESPONSIBLE INNOVATION AI Is No Longer Just the Technology of the Future Every generation experiences a technological shift that changes how people work, communicate, learn and understand the world. The printing press expanded access to knowledge. Electricity transformed industry and daily life. Computers changed information processing, while the internet connected people across continents. Artificial intelligence, commonly known as AI, represents another important stage in this continuing journey. Today, AI systems can help analy...
The Smurfette Principle : Representation, Relatability, Identity & the Psychology of Audience Connection
THE CRA PERSPECTIVE CULTURE • MEDIA • MARKETING • HUMAN BEHAVIOUR The Smurfette Principle Representation, Relatability, Identity & the Psychology of Audience Connection How character representation, target audiences, peer bonding and moral identity shape the stories people remember — and the brands they connect with. SEE • RELATE • IDENTIFY • BELONG A Simple Question With a Deep Answer Why does one character sometimes become far more memorable than an entire group? Why does an audience identify strongly with one particular character even when that character is not the central hero? And why do writers, marketers and storytellers sometimes introduce a particular character not only to represent an identity, but also to make the story more relatable, emotionally balanced or socially acceptable? These questions lead us to a useful cultural concept: the Smurfette Principle. The term describes a pattern in which a group or ensemble is pre...
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