Gold has been a symbol of wealth and a reliable store of value for centuries. Whether you're looking to diversify your investment portfolio, hedge against inflation, or purchase jewelry, buying gold requires careful consideration. This guide will walk you through the key factors to keep in mind when purchasing gold. 1. Understand the Different Forms of Gold Gold can be purchased in various forms, each with its own advantages: Physical Gold Bullion Bars & Coins : Ideal for investors, these are available in different weights (1g to 1kg). Popular options include American Eagles, Canadian Maple Leafs, and South African Krugerrands. Jewelry : While beautiful, jewelry often includes making charges and may not be the most cost-effective investment. Gold ETFs & Mutual Funds : These allow you to invest in gold without holding physical metal. Digital Gold : Platforms like apps and online marketplaces let you buy fractional gold. 2. Check Purity & Hallmarking Gold purity...